Twelve Questions To Help Your Company Set Up A Basic Revenue Plan
 

1 Do you have an annual revenue and profit goal?
2 Have you broken these annual goals down into monthly or weekly goals?
3 Do you have a track record of unit sales, revenue and profit by month for the past several years?
4 Have you looked at unit, dollar and percent changes versus year-ago by month?
5 Have you correlated these sales trends with your sales and marketing efforts to see if there is a positive correlation between your expenditures and sales?
6 Have you projected these trends into the future?
7 Do you know if your business has any seasonality, and if so the size of seasonality?  How does seasonality affect your overall business?
8 Do you know who your best, most profitable customers are?
9 Do you know what makes them different than your other customers?
10 Do you know where to find more customers like your best, most profitable ones?
11 Do you have a plan to attract more of these kinds of customers to your business?
12 Are you tracking that plan each week or month to make “mid-course” corrections to “make” your annual goal (see point 1, above)

If you have asked yourself all of these questions and put a plan in place, great, you have control over your sales efforts and results.

If you have not asked yourself these questions, feel free to use them to put together a “Do-It-Yourself” plan.  It will require that you devote the time to put such a plan in place. 

If you need a basic sales plan, but don’t have the time and resources to put one together, perhaps we can help.  We work with businesses to make them more productive by complementing their existing resources on a project basis.

How We Work: Dialogue and Teamwork. 

You may not know how much you know, until you’re asked the right questions.

We ask questions about your business and customers.  We listen.  Then we ask more questions.  We listen.  In a short period of time both you and we know more about your business.   There is no cost or obligation to you for these initial meetings to determine your needs.

If you decide at some time that you would like to have a proposal from us, we will provide you with a proposal that will detail the issues to be addressed, the expected outcomes, the methods to be used, time and cost.  No work will be started, and no costs incurred, until the proposal is approved.

For a preliminary meeting to see if a sales plan is right for your business, contact

Charlie Larson & Associates at (317) 691-3009 or charlie@larsonassoc.com