Charlie Larson & Associates

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Methodology
Dialogue and Teamwork You may not know how much you know, until you’re asked the right questions. We ask questions about your business and your customers. We listen. Then we ask more questions. We listen. In a short time both you and we know more about your business. There is no cost or obligation to you for these initial meetings to determine your needs. If you decide at some time that you would like to have a proposal from us, we will provide you with a proposal that will detail the issues to be addressed, the expected outcome, the methods to be used, time and cost. No work will be started, and no costs will be incurred, until the proposal is approved. We also believe in teamwork. Because of our network of Associate companies we can customize the right team to meet your needs today. As your needs change in the future we can evolve the team to have different capabilities to meet those needs. A Different Perspective It is very common for an organization to repeat the same thought process many times over because it worked before. However, market conditions change. In order to take a fresh look at their business opportunities many organizations can use a different perspective. Charlie Larson & Associates has both a business and a customer behavior perspective. We can help organizations see their business opportunities in a new light that can lead to increased sales and profits. Selected Methodologies Here are some of the market-proven philosophies and methodologies we use to help organizations realize long-term profitable growth:
Marketing

	It is a business orientation more than a function. An outside-in, customer relationship orientation. Marketing is all about matching what you have to offer with what your customers need. Requires a basic understanding of your potential customer's needs and how your service/product will provide the solution. Other definitions: Find a need and fill it. Selling from the other person's point-of-view.

Communications
		The buying process is used to determine the best mix of integrated communications and contact programs to increase sales and revenue for the organization. There are three steps in the process.
Determine the current behavior of customers as they go through the purchase decision process for your services or products. Determine any changes in their behavior that will increase their purchases of your services or products. Determine the best communications programs at each step of the process to affect change in behavior to your benefit.
Branding
		The brand funnel is a combination of rational and emotional elements to determine what a brand should stand for in the minds of the customers.

		The brand strategy is a written roadmap to guide all of the communications programs in a consistent, efficient manner.
This is a selling proposition to convince customers they should change their thoughts and behavior to make an initial purchase/make continued purchases of your service or product. Most people ask two questions, either consciously or subconsciously before they make a purchase decision: "What's in it for me?" and "Why should I believe you?" The Brand Strategy answers these two questions in real, human terms.
		The brand audit is a tool to find inconsistencies in the communications programs that may be causing inefficiencies in the organization's efforts. All service and product offerings are "value Propositions," defined as "what you get/what you paid." The continuum of value propositions is:
Economy - Popular - Premium - Performance - Badge