Charlie Larson & Associates

Services
Marketing
	Strategic Planning Provides an overall plan for your company to achieve sales and profit objectives. The focus of Strategic Planning is to identify the best sources of future business for your company and the steps your company should take to realize long-term profitable growth.
	Market Planning A detailed “road map” of your sales and profit objectives matched with the marketing programs and expenses on a monthly basis. This provides continuous feedback on the degree of success of your programs in order to make any necessary “mid course corrections” to insure achievement of your annual objectives.
	Sales and Marketing Analysis Many times companies have too much data and too little information. This is typically the case when companies are under-staffed and there aren’t enough trained people to properly analyze the data and provide actionable information. We can help you turn data into useful information for decision-making.
	Positioning Your Services/Products Positioning is the space your product, service or company occupies in the minds of your customers. We work with you to determine the best position for your company that is both: meaningful to your customers and different from your competitors. This gives your potential customers a clear idea of how you can provide solutions to their needs.
Branding
	Brand Funnel The brand funnel is a way to facilitate a clear understanding of what your company should stand for in the minds of your stakeholders. As more organizations use “knowledge workers” it is becoming increasingly important for employees to have a voice in what they believe the company should stand for. This evokes a much deeper commitment from your employees to your long-term customer relationships than a simple “buy-in” after the fact.
	Brand Strategy When customers are about to consider any type of purchase they ask two questions consciously or sub-consciously: “What’s in it for me?” and “Why should I believe you?” The Brand Strategy is a written document that answers these two questions in real, human terms to help customers understand why they should buy what you are offering.
	Brand Audit This is a tool to find any inconsistencies in your current customer contacts (product, price, packaging, advertising, personal selling) that may be causing inefficiencies in your company’s marketing efforts. The result of the Brand Audit is a more effective and efficient marketing program. The Brand Audit can be conducted internally, or externally with perceptions and input from your customers.
Communication
	Integrated Marketing Communications Planning We can help you develop an Integrated Marketing Communications Plan with the best mix of communications and contact programs to increase sales and profits. The result is a more effective marketing communications plan that becomes an “investment” instead of a “cost”.
	Advertising Planning and Execution We can help companies plan their advertising strategies to deliver more effective and efficient messages. We have an association with very experienced creative, media, public relations, research and web professionals in the Midwest who can execute these plans on a project basis. These professionals will work directly with you and bill you directly for their services.
	Web Strategy Check List Today the web must be integral to your overall business strategy. It is a matter of resource allocation to meet your marketing objectives. Do you need full e-commerce? Do you want to build and enhance a marketing relationship with your customers? Will simply providing information to your customers be sufficient? We provide advice on how to integrate and execute your on-line and off-line marketing strategies.
Marketing Research
	Qualitative Research Provides a dialogue between your company and your customers to obtain their perceptions, opinions, beliefs and attitudes about your service or product offerings. This also provides you with an opportunity for continuous innovation or on-going improvements in what you offer and how you communicate with your customers.
	Quantitative Research Provides quantifiable data to help reduce the risks associated with the big marketing decisions. This type of research usually takes the form of Mail Panels, Telephone Surveys, Web Site or E-Mail Surveys. Typical issues addressed are Awareness, Attitudes and Customer Satisfaction with your service or product. Some of our associates have extensive experience from large, well-regarded research organizations located in the Midwest.
	Research Analysis & Synthesis You may have already conducted research with your customers. However you may benefit from an impartial third-party analysis of the data to provide a new perspective for future business decisions and action.